
WHAT IS THE CURIOSITY INCUBATOR
Curiosity Incubator is a practical approach to crafting ideas and solving our most pressing problems. Using targeted curiosity and behavioural science knowledge, we help you craft, iterate and improve solutions at scale. Creating strategies informed by behavioural science and collective intelligence, you will build sustainable solutions that work.
CURIOSITY-DRIVEN RESULTS
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“My first and biggest reflection from the programme... was the important of being open-minded; open-minded to breaking the existing structures within which we explored and examined our complex problems, open-minded to learning and adopting ideas from seemingly unexpected places, and open-minded in one’s perspective and approach to what achieving solutions For Good looks like.
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By the end of the two days, in embodying an open-minded and curious approach, it felt as though I was back to square one when it came to addressing my complex problem. But crucially, the programme instilled in me the conviction to make sure I was starting on the right square.”
Mallika Bhaskar, Ofgem (UK Energy regulator)
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“The Curiosity Incubator workshop was an awe-inspiring and transformative experience that surpassed all expectations... In the course of the workshop, I came to a profound realization about my own purpose and passion.
The challenges we discussed reaffirmed my commitment to making a difference in people’s lives and governments. Guided by this clarity, I focused my efforts on developing the idea of a social impact centre, utilising behavioural lenses, human-centred and system change design, and technology to improve the public good in the global south."
Margarita Gomez, ED, Southern Voice & Founder, People in Government Lab, Oxford University

From improving mental health treatments in the UK’s National Health System (NHS) to increasing talent retention in the public sector, problems that initially sounded far from each other quickly transformed into a single network of connected statements.
And whenever we think about complex problems like climate change, energy affordability, universal healthcare, or gender inequality, the reality is that the chance of finding solutions to them without combining multi-disciplinary lenses is extremely low. But more important, rather than transferring the impossibility of finding a solution to external barriers, we had the opportunity to continuously think of what we could do to trigger the first quick win towards fixing these complex challenges.
Guilherme Castro, World Energy Council